In 2011, we rolled out a new branding system for the Centre for Women and Trans People at York. In isolation, the logo states the official organizational name, but in context, the name changes to reflect the current political foci of the centre, and to communicate the diversity within its scope of work.
The Public worked closely with the YWCA Canada on a civic engagement campaign for girls 13-29 across Canada. Together, we developed a civic engagement toolkit and social networking site addressing a wide range of issues. The Public worked with Pam Kapoor to research and develop the toolkit, copy and writing, and developed an outreach communications strategy to reach this diverse audience.
The Public Studio
58 Lansdowne Ave.