For more than 30 years, the community-based and volunteer-driven organization Parkdale Project Read has played an essential role in supporting adult literacy and basic skills learning for marginalized learners in Parkdale. As creatives, activists, and people deeply invested in the Parkdale neighbourhood, we wanted to showcase Parkdale Project Read’s impact and value by creating engaging, resonant and accessible communications package that spoke to the important work Parkdale Project Reads does, and that aligned partners, stakeholders, and communities with the organization’s mission.
Grounding our work in community participation, we began with a workshop that centred learners and their experiences at Parkdale Project Read. Participants spoke and wrote about and drew scenes of open books, of open doors, of finding community, and of a supportive environment where they not only developed literacy skills, but were supported in the practice of these skills in everyday life.
Building on these consultations with PPR learners and staff, we identified key themes, messaging and the conceptual framework of the real-life literacy continuum to pinpoint different access points to the work of promoting literacy. From strategy development to audience identification to branding, The Public worked in conjunction with Parkdale Project Read to develop a new logo and a three-tiered system of customizable outreach materials geared toward learners, prospective volunteers, and community partners.
Visit Parkdale Project Read for more information about their programs, or stay updated on their events here!