Re-think, re-connect, re-imagine

Client: Elementary Teachers’ Federation of Ontario

Creative campaigning, Graphic design

The ETFO passed a resolution at the last annual meeting to initiate workshops and materials introducing the concept of White privilege to its members. The motion was initiated by the Black/ally caucus and was in response to the Danzig shooting and an acknowledgement that membership is not representative of the broader student population and could be working harder to bridge gaps.

The Public developed the creative and graphic design of this campaign that frames the process of confronting or acknowledging White privilege as the first in a longer plan to better relate to students. The full process is one that requires (re)thinking, (re)connecting and (re)imagining towards building a better world.

The Public Logo

The Public Studio
58 Lansdowne Ave.
Toronto, Ontario
M6K 2V9

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