Send the Right Message

Client: Planned Parenthood Toronto

Branding, Co-creation, Creative campaigning, Facilitation, Graphic design, Strategy, Web & digital

Send the Right Message is a campaign that encourages straight and cisgender high school youth to challenge everyday instances of homophobia, biphobia and transphobia.

Through a participatory model, The Public worked with a youth design team from the Planned Parenthood Toronto youth advisory council to develop the concept for a variety of materials including a website, postcards, swag, and posters that can be found on TTC routes across the city.

The Public Logo

The Public Studio
58 Lansdowne Ave.
Toronto, Ontario
M6K 2V9

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