STI Anti-Stigma Campaign

Client: Planned Parenthood Toronto

Creative campaigning, Copywriting, Graphic design

Negative stereotypes about STIs and people who have them are still out there, despite the fact that everybody who is sexually active is at risk. Stigma can keep people from seeking STI testing and treatment, it can get in the way of open communication between partners and it can lead to unfounded judgements and assumptions.

STIs can be managed or cured, but the damage of stigma isn’t so easily undone.

The Public partnered with Planned Parenthood Toronto and Hyein Lee on a campaign addressing STI-stigma. The posters were seen on subways and transit shelters across the city.

The Public Logo

The Public Studio
58 Lansdowne Ave.
Toronto, Ontario
M6K 2V9

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