This is Our Community

Client: Rainbow Health Ontario

Creative campaigning, Copywriting, Graphic design, Web & digital

This is Our Community is a bisexual anti-stigma campaign by Rainbow Health Ontario and the Re:searching for LGBTQ Health team, having collaborated on projects about bisexual health for over seven years. Months of collaborative research found that bisexual-identified people across Ontario faced stigma and bi-phobia, both from straight folks and from members of the broader LGTQ community.

The first of its kind, we’re thrilled to present “This is Our Community,” a bisexual anti-stigma campaign designed to bust-myths, create pride around the bisexual label and combat bi-phobia among LGTQ communities.

We worked with RHO to produce posters, and pins and a series of four videos that unpack the nuances around bisexual stigma and health, in a format that is accessible to broader and more diverse audiences.

Through storytelling, each video focuses on relationships of support from friends, partners, family, and service providers, taking a positive approach to talking about community building and ally-ship by modeling supportive relationships and interactions among and between bisexual folks and the people in their lives.

Since its launch in August 2011, the campaign has been re-posted and re-distributed world wide, and was featured in an article in Xtra!, Canada’s gay and lesbian newspaper. We continue to work with Rainbow Health Ontario to promote acceptance and access to equitable health care to members of LTBTQ2* communities.

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The Public Studio
58 Lansdowne Ave.
Toronto, Ontario
M6K 2V9

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