STI Anti-Stigma Campaign

Client

Planned Parenthood Toronto

Year

2017

A close-up illustration of a playful, purple monster with sharp teeth and large red eyes. The background includes various colorful shapes and designs, giving a whimsical and creative feel.

Negative stereotypes about STIs and people who have them are still out there, despite the fact that everybody who is sexually active is at risk. Stigma can keep people from seeking STI testing and treatment, it can get in the way of open communication between partners and it can lead to unfounded judgements and assumptions.

STIs can be managed or cured, but the damage of stigma isn’t so easily undone.

The Public partnered with Planned Parenthood Toronto and Hyein Lee on a campaign addressing STI-stigma. The posters were seen on subways and transit shelters across the city.

Types of Work

Copywriting, Creative Campaign, Graphic Design

A stack of posters with a purple, cartoon monster labeled "STIGMA" on a blue background. A hand holds a flashlight illuminating the word "STI." Text reads, "Shed some light on the real monster (hint: it's the stigma)." Orange background.

A flyer and buttons against a yellow background. The flyer states that stigma about STIs is more harmful than the infection itself. The buttons and flyer feature colorful monster illustrations and promote awareness and education about STIs.

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